This Isn’t New:
Everyone’s talking about AI like it’s some brand new disruption.
It’s not.
We’ve seen this before.
The industrial revolution didn’t just make things faster, it changed who was needed, how work got done, and what “value” looked like.
100 guys with shovels turned into a few operators running machines.
Henry Ford didn’t just build cars, he built a system that scaled production and paid people well enough to sustain it.
AI feels a lot like that.
It’s not replacing the work, it’s changing how the work gets done… and who’s actually valuable doing it.
In self storage, you can already see it:
Fewer people handling more sites.
Faster response times.
Smarter pricing.
But here’s the part that matters:
The operators who understand the fundamentals will use AI to scale.
The ones who don’t… will just get replaced faster.
This isn’t about tech.
It’s about who knows how to run the operation when the tools get better.
Same as it’s always been.